Guiding organizations and individuals to integrate Regenerative AI through complex transformations.
The AWA Way combines regenerative AI with ancestral wisdom, blending forest intelligence, systemic foresight, and emerging technologies.
Unlike static frameworks, it’s a living methodology — rooted in symbiosis, opening space for new possibilities, and guiding organizations to co-create thriving futures through conscious AI integration.
We don’t offer fixed models. The AWA Way is a regenerative journey — attuned to complexity, guided by symbiosis, and grounded in the wisdom of nature and responsible AI. Each organization co-creates its own unique path toward thriving futures.
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Patricia Amaro is a strategist and innovation leader with over 15 years of experience leading digital transformation at global companies such as Unilever, Reckitt, and Mars. Her expertise spans eCommerce, B2B platforms, future of sales, and business innovation in the consumer goods sector.
Since 2023, she has been researching artificial intelligence and emerging technologies, with a focus on how individuals and organizations can integrate them responsibly—honoring both technological advancement and human values.
She is the creator of The AWA Way, a methodology and theory developed during her Master’s in Responsible AI. It offers a regenerative, forest-inspired approach to innovation, drawing on ancestral knowledge and the wisdom of human and more-than-human systems. Patricia is a systemic foresight expert and AI strategist, known for building bridges between complex technologies and business needs with clarity, ethics, and creativity.
"The land is the real teacher. All we need as students is mindfulness"
"An ounce of practice is worth more than tons of preaching"
"Times are urgent, we need to slow down"
"Stop downloading old frameworks"
